이야기 I/annual report2013. 6. 13. 17:41

 

2012 was a truly significant year for Dong-A, a leader in the Korean pharmaceutical industry. The company celebrated its 80 years of foundation, using this significant anniversary as a starting point for sustained growth through its plan to establish a new holding company. As a new creative partner for Dong-A, Talantone created a strong communication strategy and future-orientated design by looking back over every instance where Dong-A created new growth momentum. This Annual Report will help readers understand what Dong-A has done, and what it will do to achieve its vision of becoming a ‘Global company renowned for its innovative pharmaceutical products.’

 

To view full report, please click here.

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이야기 I/design etc.2013. 6. 13. 17:34

 

Kumho Tires partnered with Talantone Creative Group once again to create its product catalogue and promote key products for the spring season in 2013. The catalogue is a key component in the company’s marketing strategy, providing customers with information on the competitiveness and benefits of Kumho Tires’ products.

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이야기 I/annual report2013. 6. 9. 16:36

 

Cheil Industries has chosen the Talantone team to create its corporate reports, which have broken away from the standard, formal annual report format to one that openly discusses the company’s sustainable future and vision. For the 2012 Corporate Report, with its title of ‘In full swing’, we tried to convey how ‘successful, colorful and hopeful’ business Cheil Industries is by using dynamic graphic elements including imagery of its stakeholders, employees and products. In particular, we created unique diagrams and graphics using Cheil Industries’ wide variety of industry-leading chemical, electronic and fashion products.

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이야기 III/just2013. 5. 20. 10:09

 

 

 

탈란톤 홈페이지를 거의 반년만에 업데이트했습니다!! 포폴 섹션도 업뎃하고, 사발로 커피를 들이키던 카멜레온도 늦은 봄기운 물씬 풍기는 상큼한 버전으로 바꾸었습니다. ^___^

 

www.talantone.com

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이야기 I/annual report2013. 5. 14. 17:37

 

 

As a new creative partner for Hyundai Steel, Talantone created a graphic motif to highlight the three facets of the company’s success – its business, products and sustainability. With each achievement presented as a triangle, when they combine, they form a pyramid which symbolizes the pinnacle of Hyundai Steel’s success. We also introduced a rich color palette to visualize the dynamic and bright future ahead of Hyundai Steel. To view the full report, please click here.

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이야기 I/annual report2013. 5. 10. 12:32

 

 

Kia Motors has chosen the Talantone Team for many years to create its annual reports, including its 2012 Annual Report. This year, we focused on Kia Motors’ new brand identity (BI), ‘A Different Beat’. We also made good use of the three key words of the new BI – Vibrant, Distinctive, and Reliable – in order to illustrate Kia Motor’s vibrant growth, distinctive creativity and reliable move toward sustainable mobility. Kia’s unique corporate look, such as its iconic red color and distinctive product images, also played a pivotal role conveying Kia Motors’ dynamic corporate identity.

 

To view the full report, please click here.

 

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이야기 I/annual report2013. 5. 9. 17:37

 

Talantone Creative Group worked for Korea Eximbank to create its distinctive 2012 Annual Report. In particular, for image narration, we cleverly and harmoniously used images as a background, with silhouetted images highlighting the Bank’s major achievements. This had the effect of showcasing the Bank’s efforts to adapt in the time of uncertainties in order to grow alongside its customers and Korea’s economy.

 

To view the full report, please click here.

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이야기 I/design etc.2013. 1. 13. 14:31

 

 

 

Talantone Creative Group was featured in ‘Design Specialist’ published by 'Monthly Design', one of Korea's most highly-renowned design magazines. We introduced our team and featured projects in a very unique way to illustrate the characteristics and capabilities of Talantone.

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이야기 I/design etc.2012. 12. 23. 18:12

 

 

Talantone Creative Group created a 2013 calendar for Kumho Tires. Under the key concept of “Your Tires for 2013”, we featured a tire for each month using an image of the product along with Thoro and Roro, Kumho Tires’ two mascots.

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이야기 I/branding2012. 12. 21. 18:43

2010년 말 오픈 이후 철따라 옷을 바꿔 입은 탈란톤의 마스코트 카멜레온... 2012년에도 신년 인사 버전부터 크리스마스 버전까지 다양한 모습을 선보였습니다.

 

지난 1년간 탈란톤이 변화한 모습이 더 큰 성장을 위한 긍정적인 움직임이었길 바라며... 저희를 믿고 프로젝트를 맡겨 주신 고객사, 빡빡한 일정에도 늘 좋은 결과물을 전해 주신 파트너사, 그리고 함께 변화하고 성장한 우리 팀원들에게 너무너무 감사 드립니다.

 

열흘 남은 2012년 최선을 다해 후회 없게 마무리하고, 새로운 해에도 더욱 신나게 변화하는 탈란톤이 되겠습니다!!!!

 

 

(좌) 탈란톤 송년회 1차로 간 신사역 근처 이자카야... 새로운 곳에 가보자~하며 이 추운 겨울밤... 한참을 걸어 갔더랬습니다. 근데 아까보다 더 매서워진 겨울 바람을 헤치고 왔던 길을 도로 걸어 2차로 간 곳은... 회사에서 도보로 30초 거리.. 도쿄맑음 (우)... ㅡ.ㅡ;;;; 우리가 그렇습니다. 그치만... 도쿄맑음의 고구마스틱은 정말 예술입니다!!!

 

 

 

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관련 포스팅: 2011년 Logo Change

 

 

 

 

 

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