1년 중 가장 기쁘고 감사한 날... 크리스마스가 다가오고 있습니다.
매 해 연말연시에 가장 바쁜 탈란톤팀을 위해... 아무리 바빠도 챙길 건 챙겨야겠다는 생각이 들어 특별히 주문 제작한 크리스마스 장식이 도착했습니다. 박스를 열자 바글바글 모여 있는 귀요미들!!! 헌데 울 팀원들 "귀엽당~~" "사진 찍어 주세요~~!" "어머~ 내 이름이 써 있어!!!" 딱 오분 좋아하더니 모니터를 뚫고 들어가 버릴 듯 도로 전투태세에 돌입하더군요...;;;
얼마 남지 않은 올 한해... 다들 마무리 잘 하시고, 마음만큼은 따뜻한 겨울 보내시길 바랍니다!!!
Kumho Tires partnered with Talantone Creative Group to redesign its product catalogue and promote its key products for the fall season in 2012. The catalogue is a key component in the company’s marketing strategy, providing customers with information on the competitiveness and benefits of Kumho Tires’ products.
Recently, Talantone developed a sophisticated design system to promote chemicals products of Cheil Industries. And based on the new system, we created several brochures, a template for presentations and exhibition designs, all of which will create an integrated look and feel for Cheil Industries’ marketing communications materials.
Meritz Financial Group has been at the forefront of Korea’s financial industry, recording many “firsts”, from the establishment of Korea’s first national capital-based insurance company in 1922 to the launch of Korea’s first insurance financial holding company in 2011.
For its first annual report, Meritz partnered with Talantone Creative Group, and we contributed to helping them achieve another first. To introduce the newly established holding company to its stakeholders, we entitled the report “Hello Meritz”, and created three key concepts, “One Meritz”, “Smart Meritz”, and “Merry Meritz,” to introduce the Group, its business, and its sustainable management, respectively. Published both in Korean and English, the report has been well received at home and abroad.
To view the full report, please visit Meritz Financial Group's Website.
Talantone Creative Group has been selected as the creative partner to help DSEM create its Annual Report as well as its Environmental & Social Report for the second consecutive year. For the annual report, we highlighted DSME’s remarkable achievements while we featured the company’s drive toward sustainability in the Environmental & Social Report. We used a variety form of design concepts, including photography, illustration and infography.
The longer we work for each of our clients, the better we understand their business, thereby generating a win-win relationship for all parties.
대한항공 2011 애뉴얼리포트가 2011 LACP Vision Awards에서 대상을 수상하였습니다. Top 100에서 30위를 했고, AP 지역에서는 5등을 했고, Korea's Top 25에도 들었고... 뭔가 감투가 엄청 많습니다. ㅎㅎㅎ 2003년 보스톤에서 디자이너로 일할 당시 LACP의 또다른 항목인 Spotlight Awards에서 Top 100 중 7위를 한 이후 두번째로 큰 성과입니다. 그 당시에는 그게 그렇게 큰 상인줄도 모르고, 다들 축하해 주길래 그냥 ^_____________^ 이러고 있었던 기억이 납니다.
어쨌거나 올해도 완전 큰 상을 받게 되어 완전 기분 좋구요... 믿고 맡겨 주신 고객사들, 힘든 일정을 잘 소화해 준 우리 팀원들과 파트너사들에게 너무 감사 드립니다. 아.. 그리고 기왕 자랑 한 김에... 제일모직 Corporate Report와 한국수출입은행, KDB금융그룹의 Annual Report가 금상을 받았으며, 기아차는 은상, 대신증권과 한국정책금융공사는 동상을 받았습니다. ^^V
관련해서 Press Relase는 아래를 참조해 주세요.
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대한항공 2011 연차보고서
2011 LACP Vision Awards 대상 수상
디자인: 탈란톤 크리에이티브그룹 (대표: 박연희)
www.talantone.com
대한항공 2011 연차보고서(Annual Report)가 ‘2011 LACP Vision Awards’에서 항공∙방위산업(Aerospace & Defense) 부문 대상을 수상하였습니다. 뿐만 아니라 ‘세계를 선도하는 100대 기업’(Top 100 Worldwide Winners) 부문에서 30위를 기록하였습니다. 국내 회사는 총 2개 사만이 100위 진입에 성공하였고, 이 중 대한항공 연차보고서가 최고의 성과를 올렸습니다.
‘Excellence in Dream Flight’라는 타이틀을 중심으로 대한항공의 우수함과 지속성을 차별화하여 구현한 본 연차보고서는 표지 디자인, 최고 경영자 메시지, 내용 구성, 재무, 디자인의 창의성, 정보전달의 명확성 및 정보접근의 용이성 등 7개 부문에서 만점을 받으며 좋은 결과를 이끌어 내었습니다.
LACP Vision Awards는 세계 최고 권위의 마케팅 조사기관 LACP가 주관하는 저명한 연차보고서 및 지속가능경영보고서 경연대회입니다. 금년에는 역대 최대 규모인 24개국 5,500여개 업체가 참여하였으며, 탈란톤은 대한항공 외에도 제일모직의 Corporate Repot 및 한국수출입은행, KDB금융그룹의 Annual Report 금상 수상, 기아자동차 은상 수상, 대신증권과 한국정책금융공사 동상 수상 등의 성과를 기록하였습니다.
관련 링크
LACP Vision Awards 공식 사이트 중 Top 100 Wordl Wide Winners
For many years, Cheil Industries has chosen the Talantone team to create its corporate reports which have broken away with the standard formal format of annual reports to openly discuss the company’s sustainable future and vision. For the 2011 Corporate Report, we tried a more unconventional format to convey this year’s theme of “Unconventional Challenges”. We define unconventional challenge as the factor that makes Cheil Industries stronger even in these times of great uncertainty. And by using dynamic graphic elements, including imagery of its stakeholders, employees and products, we strived to powerfully visualize what Cheil Industries has done in the past, and how they responded to crisis by boldly adopting changes. Produced in a hard cover format, Cheil Industries 2011 Corporate Report is available both in Korean and English.
To view the full report, please click here.
In 2011, Korea Air delivered positive business results in spite of the continued global economic issues, while also actively investing in its fleet and introducing the Airbus A380 – a jetliner that will put the elegance and excitement back in flying. To illustrate Korean Air’s journey forward, Talantone Creative Group used interior and exterior images of the A380, an aircraft that truly symbolizes Excellence in Flight. We also made use of QR codes by designing unique codes for Korean Air’s main website as well as a micro site for the A380.
KDB Financial Group, a leading financial holding company in Korea, partnered with Talantone Creative Group to convey their unique pioneering spirit in their new 2011 Annual Report. The cover contains “After the Rain”, an artwork by Chun Kyung Ja, the renowned Korean artist who is well known for her creativity and innovation that extends beyond the conventional style of Oriental paintings. The imagery represents KDB Financial Group’s pioneering spirit, upon which the Group will establish its goal of becoming the ‘Pioneer Financial Group of Asia.’ We also made use of dynamic photographs of KDB employees to illustrate how the Group does its utmost to create a better future, overcoming the current turbulent times and growing in partnership with all of its stakeholders.
