TALANTONE

For many years, Cheil Industries has chosen the Talantone team to create its corporate reports which have broken away with the standard formal format of annual reports to openly discuss the company’s sustainable future and vision. For the 2011 Corporate Report, we tried a more unconventional format to convey this year’s theme of “Unconventional Challenges”. We define unconventional challenge as the factor that makes Cheil Industries stronger even in these times of great uncertainty. And by using dynamic graphic elements, including imagery of its stakeholders, employees and products, we strived to powerfully visualize what Cheil Industries has done in the past, and how they responded to crisis by boldly adopting changes. Produced in a hard cover format, Cheil Industries 2011 Corporate Report is available both in Korean and English.

To view the full report, please click here.

In 2011, Korea Air delivered positive business results in spite of the continued global economic issues, while also actively investing in its fleet and introducing the Airbus A380 – a jetliner that will put the elegance and excitement back in flying. To illustrate Korean Air’s journey forward, Talantone Creative Group used interior and exterior images of the A380, an aircraft that truly symbolizes Excellence in Flight. We also made use of QR codes by designing unique codes for Korean Air’s main website as well as a micro site for the A380.

KDB Financial Group, a leading financial holding company in Korea, partnered with Talantone Creative Group to convey their unique pioneering spirit in their new 2011 Annual Report. The cover contains “After the Rain”, an artwork by Chun Kyung Ja, the renowned Korean artist who is well known for her creativity and innovation that extends beyond the conventional style of Oriental paintings. The imagery represents KDB Financial Group’s pioneering spirit, upon which the Group will establish its goal of becoming the ‘Pioneer Financial Group of Asia.’ We also made use of dynamic photographs of KDB employees to illustrate how the Group does its utmost to create a better future, overcoming the current turbulent times and growing in partnership with all of its stakeholders.

Korea Finance Corporation (KoFC) marked its second anniversary in 2011. KoFC partnered with Talantone Creative Group to demonstrate how they are continuously expanding their endeavors to strengthen and build the Korea economy, powered by market-friendly financial schemes. We created a simple but strong look and feel to show their firm commitment and drive for sustainable growth. To conserve resources and limit the environmental impact, the printed report was printed on FSC-certified paper, and rather than printing 150 pages of financial statements and notes, we attached a mini CD-ROM to the inside back cover of the printed report.

Kia Motors has chosen the Talantone Team for many years to create its annual reports, including its 2011 Annual Report. This year, we created a graphic motif of ‘roads ahead’ consisting of letters of the Kia brand, as well as people and cities around the world where Kia cars are driven. Through this distinctive look, which conveys Kia Motors’ dynamic corporate identity, we illustrated the excellent results Kia has achieved despite the challenging business environment, and how Kia Motors will pave the way toward a future of greater mobility and value for all of its stakeholders.

Talantone Creative Group recently created the HYUNDAI GLOVIS’ Annual Report for the 2011 fiscal year. This year’s theme was “Your Value Chain Partner”, and to deliver the concept in a powerful visual manner that reflects HYUNDAI GLOVIS’ uniqueness, we made good use of powerful images of their operation. Published both in Korean and English, the report will present the company’s unique value to shareholders at home and abroad.

Talantone Creative Group helped Korea Eximbank create its distinctive 2011 Annual Report. We used the dynamic form of calligraphy to demonstrate the Bank’s strong will to grow alongside its customers and Korea’s economy despite this period of uncertainties. Calligraphy and other Asian graphic elements were utilized to highlight the Bank’s status as an official export credit agency of Korea. An E-book format is also available.

FY2011 애뉴얼리포트 마지막 PT가 지난 금요일에 있었습니다. 올 시즌 PT의 아이스브레이커는 케찹이었습니다. 지난 시즌은 스시였는데... 미식가도 아니면서 왜 자꾸 먹는 시리즈로 가게 되는 지 모르겠습니다. ^^;;;;

작년 여름 휴가때 본 말콤 글래드웰의 "그 개는 무엇을 보았나"에서 읽은 것인데요... 맛을 이루는 요소에는 짠맛, 신맛, 단맛, 쓴맛이 있는데... 맛이 그냥 있는 것을 떠나 "맛있다!!!"가 되려면 감칠맛이 더해진 후 이 맛들이 잘 "조화"를 이루어야 한다고 합니다. 

모든 디자인 프로젝트가 그렇겠지만 콘텐츠의 비중이 큰 애뉴얼리포트에 있어서 디자인과 기획의 "조화"는 필수입니다. 그리고 그 조화로움을 찾아내기 위해서 가장 중요한 것은 "소통"입니다. 내부적으로는 팀원들간의 소통, 대외적으로는 고객사와의 소통. 우리 팀의 가장 큰 장점으로 PT때 소통을 강조했고, 이 부분에서는 자신있다고 생각합니다.

그런데... 그랬었었었었는데...^^;;; 얼마 전 회사 워크샾에서 팀원들이 여전히 소통의 문제를 고민하는 것을 보고 '아... 정말 어렵구나'라는 생각과 함께 안주하지 않고 계속 고민하는 우리 팀이 고맙고 든든했습니다. 워크샾에서 내린 결론은 이렇습니다. "기획과 디자인이 더 많이 의견을 나누고 더 많이 딴지를 걸자."

제한된 시간에 한정된 재원으로 진행되는... 게다가 업체간의 경쟁은 점점 심해지는 애뉴얼리포트 시장에서 우리 팀에게 서로 더 많이 소통할 수 있는 시간이 현실적으로 얼마나 허락될 수 있을 지는 잘 모르겠습니다. 그러나 녹록치 않은 현실을 이기기 위해서라도 안주하지 말아야 겠습니다. 안주??? 다음 시즌의 아이스브레이커는 안주로 해 볼까요???????? 왜 치맥같은....

썰렁하군요. ㅡ.ㅡ;;; 끝!!!!!!!!!!!!!!!!