For many years, Cheil Industries has chosen the Talantone team to create its corporate reports which have broken away with the standard formal format of annual reports to openly discuss the company’s sustainable future and vision. For the 2011 Corporate Report, we tried a more unconventional format to convey this year’s theme of “Unconventional Challenges”. We define unconventional challenge as the factor that makes Cheil Industries stronger even in these times of great uncertainty. And by using dynamic graphic elements, including imagery of its stakeholders, employees and products, we strived to powerfully visualize what Cheil Industries has done in the past, and how they responded to crisis by boldly adopting changes. Produced in a hard cover format, Cheil Industries 2011 Corporate Report is available both in Korean and English.
To view the full report, please click here.
