TALANTONE

2012 was a truly significant year for Dong-A, a leader in the Korean pharmaceutical industry. The company celebrated its 80 years of foundation, using this significant anniversary as a starting point for sustained growth through its plan to establish a new holding company. As a new creative partner for Dong-A, Talantone created a strong communication strategy and future-orientated design by looking back over every instance where Dong-A created new growth momentum. This Annual Report will help readers understand what Dong-A has done, and what it will do to achieve its vision of becoming a ‘Global company renowned for its innovative pharmaceutical products.’

To view full report, please click here.

Cheil Industries has chosen the Talantone team to create its corporate reports, which have broken away from the standard, formal annual report format to one that openly discusses the company’s sustainable future and vision. For the 2012 Corporate Report, with its title of ‘In full swing’, we tried to convey how ‘successful, colorful and hopeful’ business Cheil Industries is by using dynamic graphic elements including imagery of its stakeholders, employees and products. In particular, we created unique diagrams and graphics using Cheil Industries’ wide variety of industry-leading chemical, electronic and fashion products.

As a new creative partner for Hyundai Steel, Talantone created a graphic motif to highlight the three facets of the company’s success – its business, products and sustainability. With each achievement presented as a triangle, when they combine, they form a pyramid which symbolizes the pinnacle of Hyundai Steel’s success. We also introduced a rich color palette to visualize the dynamic and bright future ahead of Hyundai Steel. To view the full report, please click here.

Kia Motors has chosen the Talantone Team for many years to create its annual reports, including its 2012 Annual Report. This year, we focused on Kia Motors’ new brand identity (BI), ‘A Different Beat’. We also made good use of the three key words of the new BI – Vibrant, Distinctive, and Reliable – in order to illustrate Kia Motor’s vibrant growth, distinctive creativity and reliable move toward sustainable mobility. Kia’s unique corporate look, such as its iconic red color and distinctive product images, also played a pivotal role conveying Kia Motors’ dynamic corporate identity.

To view the full report, please click here.

Talantone Creative Group worked for Korea Eximbank to create its distinctive 2012 Annual Report. In particular, for image narration, we cleverly and harmoniously used images as a background, with silhouetted images highlighting the Bank’s major achievements. This had the effect of showcasing the Bank’s efforts to adapt in the time of uncertainties in order to grow alongside its customers and Korea’s economy.

To view the full report, please click here.

Meritz Financial Group has been at the forefront of Korea’s financial industry, recording many “firsts”, from the establishment of Korea’s first national capital-based insurance company in 1922 to the launch of Korea’s first insurance financial holding company in 2011.

For its first annual report, Meritz partnered with Talantone Creative Group, and we contributed to helping them achieve another first. To introduce the newly established holding company to its stakeholders, we entitled the report “Hello Meritz”, and created three key concepts, “One Meritz”, “Smart Meritz”, and “Merry Meritz,” to introduce the Group, its business, and its sustainable management, respectively. Published both in Korean and English, the report has been well received at home and abroad.

To view the full report, please visit Meritz Financial Group's Website.

Talantone Creative Group has been selected as the creative partner to help DSEM create its Annual Report as well as its Environmental & Social Report for the second consecutive year. For the annual report, we highlighted DSME’s remarkable achievements while we featured the company’s drive toward sustainability in the Environmental & Social Report. We used a variety form of design concepts, including photography, illustration and infography.

The longer we work for each of our clients, the better we understand their business, thereby generating a win-win relationship for all parties.

Talantone Creative Group recently created the HYUNDAI GLOVIS’ Annual Report for the 2011 fiscal year. This year’s theme was “Your Value Chain Partner”, and to deliver the concept in a powerful visual manner that reflects HYUNDAI GLOVIS’ uniqueness, we made good use of powerful images of their operation. Published both in Korean and English, the report will present the company’s unique value to shareholders at home and abroad.

Talantone Creative Group helped Korea Eximbank create its distinctive 2011 Annual Report. We used the dynamic form of calligraphy to demonstrate the Bank’s strong will to grow alongside its customers and Korea’s economy despite this period of uncertainties. Calligraphy and other Asian graphic elements were utilized to highlight the Bank’s status as an official export credit agency of Korea. An E-book format is also available.

FY2011 애뉴얼리포트 마지막 PT가 지난 금요일에 있었습니다. 올 시즌 PT의 아이스브레이커는 케찹이었습니다. 지난 시즌은 스시였는데... 미식가도 아니면서 왜 자꾸 먹는 시리즈로 가게 되는 지 모르겠습니다. ^^;;;;

작년 여름 휴가때 본 말콤 글래드웰의 "그 개는 무엇을 보았나"에서 읽은 것인데요... 맛을 이루는 요소에는 짠맛, 신맛, 단맛, 쓴맛이 있는데... 맛이 그냥 있는 것을 떠나 "맛있다!!!"가 되려면 감칠맛이 더해진 후 이 맛들이 잘 "조화"를 이루어야 한다고 합니다. 

모든 디자인 프로젝트가 그렇겠지만 콘텐츠의 비중이 큰 애뉴얼리포트에 있어서 디자인과 기획의 "조화"는 필수입니다. 그리고 그 조화로움을 찾아내기 위해서 가장 중요한 것은 "소통"입니다. 내부적으로는 팀원들간의 소통, 대외적으로는 고객사와의 소통. 우리 팀의 가장 큰 장점으로 PT때 소통을 강조했고, 이 부분에서는 자신있다고 생각합니다.

그런데... 그랬었었었었는데...^^;;; 얼마 전 회사 워크샾에서 팀원들이 여전히 소통의 문제를 고민하는 것을 보고 '아... 정말 어렵구나'라는 생각과 함께 안주하지 않고 계속 고민하는 우리 팀이 고맙고 든든했습니다. 워크샾에서 내린 결론은 이렇습니다. "기획과 디자인이 더 많이 의견을 나누고 더 많이 딴지를 걸자."

제한된 시간에 한정된 재원으로 진행되는... 게다가 업체간의 경쟁은 점점 심해지는 애뉴얼리포트 시장에서 우리 팀에게 서로 더 많이 소통할 수 있는 시간이 현실적으로 얼마나 허락될 수 있을 지는 잘 모르겠습니다. 그러나 녹록치 않은 현실을 이기기 위해서라도 안주하지 말아야 겠습니다. 안주??? 다음 시즌의 아이스브레이커는 안주로 해 볼까요???????? 왜 치맥같은....

썰렁하군요. ㅡ.ㅡ;;; 끝!!!!!!!!!!!!!!!!